Behavior vs. Personality
Every employee in your organization has their own behavior preferences that adapt to their environment and drive their actions. Our personalities are fixed, but we develop our behaviors in response to both unconscious and conscious influences.
Unlike personality assessments, PRISM Brain Mapping acknowledges that every individual has a range of different behavior preferences unique to them. PRISM highlights those behavior preferences with great clarity: including natural preferences, high preferences, and avoidance preferences.
PRISM also reveals how people modify or adapt their behavior preferences to the demands of specific situations, such as their job responsibilities or their company’s cultural expectations.
PRISM incorporates the latest neuroscience discoveries and is based on over 300 separate studies backed by extensive scientific validation.
The initial validation study was conducted in 2007; since then, PRISM has been refreshed as the science continues to advance.
In 2014, Dr. Tendayi Viki, Stanford University research fellow, conducted a second validation study. The questionnaire’s methodology, scales, and cultural interpretation formed the basis for this study, which showed them to be highly accurate.